Arena - perfecting the message

It is always exciting releasing new development on to the site. But today's addition was special. The new toy has been in Mantis (our development ticket system) for some time, since launch really and only just realised. It allows the customer to upload a digital photo from their desktop or url and then crop & preview the image before adding it to their basket.

We get a lot of people from abroad sending flowers to family in the UK, the ability to include an image with their message makes for quite an improvement on the overall experience for everyone.

The best part about a new feature like this is waiting for the first order - not one placed by the MD 1min after launch to claim the prize - but a real order, where someone has stumbled upon are new gadget and decide it is for them. Oh how I wish I could post the first real image - such a corker :)

If you want to try it out visit www.arenaflowers.com and enter greetings into the discount code box on the checkout to get a free greetings card and photo upload. The code ends 30th April.

Usability testing went on into the wee hours - see what Sevitz had to say